I think we all know the importance of growing an email list. It feels like email lists are the ‘in thing’ and there’s a reason for that. It’s the one place where you have some semblance of control. No one is going to bring out a new algorithm that completely messes up your traffic or suddenly makes you pay to talk to your people.
Plus everyone tells me that the money is in your email list, which makes sense seeing as they should be your most engaged audience members.
With that in mind, everybody and their Mother is trying to build one. Everyone is trying to out do each other on the freebie front, I mean if you check out the Ultimate List of Tools for Bloggers you can see just how much awesome free stuff people are willing to provide.
SO HOW THE HECK DO YOU STAND OUT FROM THE CROWD ENOUGH TO GET PEOPLE TO SIGN UP TO YOUR EMAIL LIST?
Okay I’m going to be honest with you I don’t have a perfect, solved it style answer for you. I’m a new blogger who is doing pretty good with her email list, but the list isn’t outstanding you know.
However, I can give you a possible option that may be a winner with your audience.
I’m talking about those Buzzfeed style quizzes like which Disney Princess are you? Or what your hipster food choices can tell you about your personality? (I don’t know if that last one is a real quiz but there is definitely a ‘which Disney Princess are you’ quiz if you need to know if you’re a Cinderella or Jasmine…).
Everyone freaking loves those kinds of quizzes! So what if you popped an email subscriber function at the end and that was the only way people could get their results.
I’m feeling this could be a pretty solid strategy of getting those email subscribers…
Interact is a company that has created software so you can (really easily) add quizzes (and giveaways and polls) to your blog.
Interact recently got in touch with me and said I could have access to their pro account, for free, in exchange for using their quizzes and writing a tutorial on how to create a quiz with Interact.
I obviously jumped at the chance because I have been wanting to try out quizzes as an email opt in, plus writing tutorials is one of the types of posts I really like writing, because well they’re useful!
However I wanted you all to know that this is kind of a sponsored post, I’m not actually being paid but I do get to use their pro version of their product for free (thank you Interact!!!).
There are of course other quiz options avaliable, which I would advise you research fully and make sure you use the quiz program that’s right for you, however today I’m going to tell you exactly how to create one of those Buzzfeed style of quizzes that your audience will love!
BUT BEFORE I BEGIN THE TUTORIALS I NEED TO TELL YOU HOW NOT TO CREATE A SUCKY QUIZ LIKE I DID…
My original quiz was lacking. I designed it so that you could answer a few questions, but I wasn’t thinking about who my leads were. When I should have been!
You see it’s not the sort of quiz people want to take.
Let’s go back to the ever-popular Buzzfeed quizzes.
What is it about them that people love?
They tell you something about yourself in a fun way.
Now I’m not saying they’re the most accurate things in the world, I’m not even sure you could accurately determine which Harry Potter character you really are. But it feels like they are telling you something about yourself. I mean if you get Hermione then you’re obviously going to think about how the quiz has picked up on your incredible intelligence. Whereas if you get Luna then you just know the quiz realizes you’re a super special snowflake who always thinks outside the box.
My quiz certainly wasn’t ‘fun’ and nor did it tell you anything about yourself, it told you what you should be doing. And people hate being told what to do!
I soooo got it wrong, which probably explains why it failed as a lead magnet. The quiz idea was amazing, my quiz was just super rubbish!
For this reason, I’m going to walk you through creating a personality style quiz on Interact’s platform because it’s most likely to be the one people are actually going to want to use.
Clearly if you have an extremely seriously website then a ‘fun’ personality quiz may not be appropriate for your audience. But I think for the majority of people reading this post it will be!
HOW TO CREATE THE QUIZ:
STEP ONE –
Before we even start making the quiz we need to have a quick brainstorm of what quiz we are going to do. Now Interact do have a few examples but I think it’s best if you come up with something original that is actually relevant to your niche.
So my niche is beginner bloggers who wish to create a profitable blogging biz.
Quiz ideas (feel free to steal these if any give you major quiz inspiration):
– What sort of blogger are you?
– Which blogging style works for you?
– Which niche do you blog about based on your hipster food choices? (okay that one is a silly one)
– What is your blogging style?
– How much money are you going to make as a blogger?
– What your blogging style says about your personality?
*Real talk, I hopped onto Buzzfeed to do a little research for this brainstorming and I can officially tell you that I am Princess Claude from Reign, that Abraham Ford would be my Walking Dead sidekick in a zombie apocalypse and that based on my food choices I should get a Dalmation. What an image that creates….
So looking through my list I think I will create the ‘Which blogging fempreneur are you?’ quiz because that sounds super fun for my readers (who are predominantly female). Plus if you wanted you could contact the fempreneurs you feature and see if they would share your quiz. You never know, they might adore Buzzfeed style quizzes and really love sharing YOUR quiz with their audience!
STEP TWO –
Hop over to Interact and create an account.
Then sign in and head to your dashboard, which should look something like the screenshot below (minus the the bogging focus quiz…).
STEP THREE –
Click on the orange ‘+ Create New Quiz’ button.
Which will take you to this screen.
You will notice that Interact have a load of pre-made quizzes that you can put straight onto your site, or alter slightly and include. You can filter the quizzes into subject areas. In the screenshot below I have filtered to only include blogging quizzes.
We are going to create a quiz from scratch so click on the blue ‘Create Quiz From Scratch’ button.
Then click ‘Chose this type’ under ‘PERSONALITY’
Which will lead you to this screen below.
Woohoo we are ready to get started!!!
STEP FOUR –
If you sign up for the free account then unfortunately you cannot integrate with an email provider and collect subscribers for your list.
However if you think quizzes are something your audience will love then the paid account allows you to collect email addresses and is $17.00 per month.
Personally I would advise that you try the free account for a few weeks, see if quizzes are popular with your audience and if they are, then upgrade to the paid account. If they’re not popular then you haven’t lost anything bar the 15 minutes it took you to create the quiz!
And you’re done!
Woohoo success! Now go and share your awesome quiz, in fact pop a link in the comments below so I can check it out!